The days when price was the main concern for consumers are over, one of the UK’s Big Six suppliers has suggested. According to the Head of Sales at British Gas Business, the industry focus has instead shifted to the services that are on offer, which means that customers will have to change their attitudes too.
Dean Ewart, Head of Sales and Retention at the UK energy supplier said: “Gone are the days when customers can just simply negotiate a lower price. When the industry originally deregulated there were huge savings to be had. But nowadays, you’re probably negotiating between 1-5% on the energy spend as a cost reduction.
“There’s an increasing pressure on suppliers to deliver more. It’s not just about price negotiation, it’s also about other services, and other value and expertise that suppliers can add.”
For customers, Mr Ewart says that means taking care of the energy they use: “I think now it’s about understanding the additional mechanisms they can employ to reduce their consumption. We’re increasingly seeing customers wake up to that fact.”
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