Scottish and Southern Energy boss Ian Marchant said the company revolutionised the way it sells energy in order to end predatory pricing and regain consumer trust. The company announced it wouldauction100% of its power on the UK’s day-ahead wholesale marketandbuy allitselectricity from the same source.
SSE Chief Executive Ian Marchant said: “Energy needs to be about three things: capacity; carbon and the customer. For very good reasons, much attention has focused on the vital issues of capacity and carbon. But, at the end of the day, it’s the customer who needs secure, low carbon and affordable energy, and it’s the customer who deserves the best possible deal.
The Big Six, who control almost 99% of the UK market, have recently come under scrutiny fromthegovernment, the regulator and consumer groups to change their pricing methods. Mr Marchant said SSE recognised their responsibility: “Earlier this year, Ofgem said that in a period of rising prices, suppliers have to transform the way they deal with customers. Ofgem was right.”
Caroline Flint MP, the new Shadow Energy Secretary welcomed the company’s actions: “Today’s announcement is welcome but it’s only the first step. We want to see what the other ‘Big Five’ will do.”