Big Six supplier SSE has announced it will offer all of its customers an ‘energy review’ to ensure they are on the right tariff. The Annual Energy Review (AER) follows a successful pilot by the company and is one of ten transparency measures being introduced to improve customer relations.

Some of the firm’s other plans include publishing an outlook on what may happen to retail prices in the future and simplifying energy bills. SSE will trial a prototype bill with customers and work to remove many of the regulatory requirements which can confuse consumers.

Regulator Ofgem’s Chief Executive Alistair Buchanan welcomed the moves from the power firm: “Some energy companies are stepping up to the plate to meet the challenge Ofgem has set them to restore consumer trust. Our review found that competition is being stifled by a combination of tariff complexity, poor supplier behaviour and lack of transparency.”

The announcement comes after E.ON recently promised to ‘reset’ its retail business by examining its relationship with its customers.

Alistair Phillips-Davies, SSE’s Generation and Supply Director said: “Although some responsible energy suppliers appear to be following SSE’s lead in seeking to rebuild the trust of their customers, others have been slow to react or appear to have ignored this important issue altogether. We believe that customers will respond to this and support those suppliers who are prepared to do the right thing.”