Classic jeans brand Levi’s has pledge to eliminate ‘toxic’ discharge of chemicals from its factories after public pressure, campaigners at Greenpeace said.
The American denim maker has committed to clean up its supply chain by 2020. It will begin requiring 15 of its largest suppliers in China, Mexico and elsewhere to disclose pollution data as early as the end of June 2013.
Levi’s commitment also comes days after Greenpeace launched its report “Toxic Threads: Under Wraps” in Mexico City, prompting more than 210,000 people to join the campaign calling on Levi’s to Detox. Tens of thousands taking action on Facebook and Twitter, and over 700 people protesting and placing street outside Levi’s shop fronts in over 80 cities worldwide.
The decision is hot on the heels of fellow fashion brand Zara committing to have a toxic-free supply chain.
Marietta Harjono, Toxics Campaigner at Greenpeace International said: “Now more than ever, we are seeing brands such as Levi’s listen to the groundswell of support for toxic-free fashion. It’s about time other brands such as Calvin Klein, Gap and Victoria’s Secret finally cotton on and end their toxic addiction. We’ll continue to expose brands until the use – and abuse – of hazardous substances is totally eliminated.”