Drivers in the US are “more concerned” about energy waste compared to those in other countries such as the UK, Denmark and Singapore.

Around half of US drivers are bothered by people wasting energy, claims a new survey by fuel giant Shell. More than three quarters of people see being fuel efficient as an important way for them to use resources in a more sustainable way while 86% also see it as important for saving money.

However, the survey also reveals only 63% of US drivers want to change their driving behaviours to be more fuel efficient compared to 80% in Asia and 64% in Europe. Just under half of US drivers said they would more actively save fuel if shown how.

Shell has launched an initiative called ‘Target One Million’ to help develop “smarter” drivers and show one million people in the world how easy it is to become more fuel efficient.

Elen Phillips, Vice President, Shell Fuels Sales & Marketing in America said: “From this new research, it’s clear that Americans want to know more. Programmes like Smarter Driving and Target One Million are extremely important in demonstrating simple changes motorists can make to their driving habits to become more fuel efficient and to save at the pump.”