Ealing Council is encouraging people in the borough to recycle their waste by adding in a little sweetener.
Households that do their bit to cut down on landfill will be rewarded with vouchers for local shops and leisure facilities, as well as national businesses such as Marks & Spencer. The borough is aiming to recycle 50% of its waste by 2020.
The council is running the scheme with the help of ‘eco voucher’ company Greenredeem. Residents will receive 100 points just for signing up to the scheme and another 50 for visiting the website to find out more.
They then get on with recycling and confirm what they’ve done with Greenredeem – online, over the phone or with a smartphone app – to receive 10 points each week. They’ll also receive bonus points based on what the community as a whole has recycled.
The points can later be exchanged for vouchers.
Councillor Bassam Mahfouz, Cabinet member for Environment and Transport at Ealing Council said: “I am delighted that we are introducing a new residents’ rewards scheme for those who recycle. Being green will now be good for your pocket with discounts at local and national stores. There will also be opportunities to support local charities.”
Meanwhile, Windsor and Maidenhead Council is expanding an existing rewards scheme that’s already been running in the borough for around four years.
Every two months it holds an online vote, in which local organisations and charities compete to win £2,000 from the council’s neighbourhood budget. Residents will now be able to donate their spare reward points to their favourite cause through the online voting process.