A new campaign aimed to get the nation bargain hunting for a better deal on their energy has been launched.

New research from Ofgem suggests almost half (43%) of Brits said they don’t prioritise trying to find the best energy deal despite 33% being concerned about their energy bills. One in four (24%) say shopping around for energy would be “too much hassle” and 45% of them feel they don’t think they could save much money.

As part of the ‘Be An Energy Shopper’ campaign, Ofgem has also created an easy guide to help reduce confusion previously associated with comparing energy tariffs. The new website provides consumers with the know-how to check existing energy deals so they can switch to a better tariff and a glossary explaining the language used on bills.

Energy Secretary Ed Davey said: “Making the switch is easier than ever before and the ‘Be an energy shopper’ campaign gives consumers practical advice on how to shop around and get the best deal for their energy use.

“Having made the switch myself, I would encourage anyone who hasn’t already done so to check whether their current supplier is giving them the best deal – and if it isn’t, switch.”

The research also found one in five people living in London, Wales and the South East feel they overspend on their energy and those in Scotland and London are “least likely” to prioritise shopping around for energy.