Swedish clothing company Haglöfs is putting eco-labels on two thirds of its togs this Autumn to spotlight its sustainability goals.
The maker of wet weather gear says more than 60% of its Autumn/Winter collection will carry a Take Care symbol when they reach the stores. It says the goal is for this number to “gradually and steadily increase”.
Take Care is the company’s own label which means products must be either: made from recycled material (50% or more); made from organic cotton; or be a bluesign product.
Bluesign is an independent scheme for textiles which demands manufacturers use sustainable ingredients and manage resources, water and emissions responsibly.
Rival outdoor makes such as Helly Hansen and Jack Wolfskin also take part in this scheme.
The Swedish brand which is owned by Japanese sportswear firm ASICS says in many cases it is necessary to use chemicals which make clothes “waterproof or water-resistant while at the same time breathable”.
It adds: “However, this does not prevent [us] from continuously questioning and trying to think outside the box. For a number of product lines that do not need to be completely waterproof, Haglöfs has instead chosen to make them water resistant with an impregnation (DWR) that does not have fluorocarbons.”