TELCA award winning business energy consultants Power Direct Ltd has appointed Guy Willett as its first Commercial Director.

Willett is a Birmingham based B2B sales and marketing specialist who has worked in both the IT and more recently the plant hire sector. Over the past 15 years he has worked for a wide range of companies from niche to national organisations and has developed and managed telemarketing, market intelligence and online strategies for a wide range of services.

Power Direct Managing Director Anne Williams said: “We’re delighted to have Guy on board. His experience and enthusiasm in both direct and digital marketing will certainly aid the company’s exciting business expansion over the next 18 months.”

Mr Willett added: “I’ve been aware of Power Direct and their energy procurement services for some time within my business network. Their offering is a very strong one with a demonstrably high level of client satisfaction. My focus is to raise awareness of this to wider audiences.

“My last role was with Smart Platform Rental, which is in a very different sector. However the corporate values of independent and transparent expert guidance, combined with exceptional service at a cost effective price point, very much reflects the same tailored attention to detail that Power Direct also prides itself on.”

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