Severn Trent and United Utilities have been given the green light by the Competition and Markets Authority (CMA) to form a joint venture targeting the business water retail market.
The new company ‘Water Plus’ will be based in Hanley, Stoke on Trent and combine their non-household water and wastewater retail businesses, employing 400 people.
It has started the recruitment process in case all the roles offered to current employees are not taken.
The new firm will be open to 1.2 million business customers when competition in the water market opens up in England for the first time next year.
Sue Amies-King, Director of United Utilities Business Retail operations in Warrington, has been appointed as CEO of the joint venture.
She said: “Water Plus will combine the complementary skills of both companies, including sales, customer service, business strategy and credit management, to deliver great service and a compelling offering for large and small business customers across England and Scotland.”