Millennials may drive huge future value for energy companies but are harder to keep happy and more likely to switch supplier.
New research from Accenture analysed the results of a customer satisfaction survey from across 17 countries.
It shows that millennials want to be the first to experience new energy products and services and experiment with new technology.
As a generation they’re more interested in renewables, with 46% predicted to sign up for solar panels in the next five years compared to just 14% of those over 55.
As early adopters of new technology, 19% of UK millennials are interested in home energy management (like remote heating apps) compared to just 6% of people their parent’s age.
However, millennials may not be the perfect energy consumers after all, as they are 18% more likely to change energy supplier in the next year than the older generation.
A whopping 80% of them said they would switch if they didn’t get a seamless experience whereas half of people over 55 wouldn’t change.
Millennials want to use social media to contact their supplier, with a quarter currently of those in the UK interacting on social media with their supplier compared to only 3% of those in the older generation.