Low income households in Cambridge could see their water bills reduced by up to 80%.

That’s due to a new scheme launched by Cambridge Water which aims to make bills more affordable for those who are struggling.

It will be available for customers with an annual income of less than £16,105 per year, excluding income from Disability Living Allowance, Personal Independence Payments and Attendance Allowance.

If eligible, a discount of between 20% to 80% will be made on their water bills. It will be also applied to sewerage charges.

Lindsay Morris, Customer Engagement Manager for Cambridge Water said: “We already have one of the lowest water bills in the country but are keen to do all we can to help anyone who is having genuine difficulty paying.

“We’re committed to putting our customers first and listening to them. This approach has recently placed the company third in Ofwat’s customer service league table, in which the regulator ranks each of the UK’s 18 water and sewerage companies on a range of performance measures.”

The water market will be part of the discussions at the Energy Live 2016 conference in London next Thursday. There are limited free tickets for energy end users and university students.