Britain’s advertising regulator has told an environmental group to withdraw an anti-fracking leaflet.
The Advertising Standards Authority (ASA) told Friends of the Earth (FOE) its claims about the effects of fracking are not backed up with evidence and shouldn’t be repeated.
It said the green group agreed to withdraw the advertising without the need for a formal ruling as part of the ASA’s “informally resolved cases”.
The informal warning follows the release of a fundraising leaflet that suggested hydraulic fracturing – or fracking – to produce shale gas could result in cancer and asthma for local residents, as well as contaminating water, reducing house prices and increasing insurance bills.
The controversial process involves pumping a mix of sand, water and chemicals into the ground to crack rocks and release the gas.
The 14-month long ASA investigation into the case followed challenges from energy firm Cuadrilla.
The ruling comes as Friends of the Earth’s second defeat in a month, after the decision to allow a fracking project to go ahead in North Yorkshire.
ELN has contacted Friends of the Earth for a statement.