Toyota is one of the world’s best-known and most successful businesses, building cars and trucks in 26 countries for sale in more than 160 markets around the globe. Toyota has been pioneering hybrid cars for the last 20 years. To date the company has sold more than 10 million hybrid cars worldwide.
Toyota’s goal is to manufacture the ultimate eco-car – one that has zero harmful impact on the environment during its complete lifecycle. Toyota believes that developing new powertrains can help reduce the impact on the environment in three ways: by improving fuel efficiency, making exhaust emissions cleaner and supporting energy diversification. It continues to make significant progress through the development of hybrid technology that makes use of different fuels and energy sources. These include the petrol-electric system used in Prius, the plug-in electric hybrid and the fuel cell hybrid featured in the Mirai, Toyota’s first zero emissions hydrogen fuel-powered car. Taking its name from the Japanese word for “future”, Mirai is a conventional four-door saloon, powered by the Toyota Fuel Cell System, which brings together fuel cell and hybrid technologies. The system is more energy efficient than internal combustion engines and emits no CO2 or pollutants when the vehicle is driven. If offers the same convenience as a conventional car, with a generous cruising range and a refuelling time of around three minutes.
The Toyota Environmental Challenge 2050, announced in October 2015, set challenges to help reduce the global negative environmental impact of vehicles to as close to zero as possible and to contribute to the creation of a sustainable society.