Cost is the main barrier to the public adopting green energy technologies.
That’s according to a new survey of 1,539 consumers by Electricity North West (ENW), in which 91% of all Brits said they are being held back from installing renewable and energy effiency features in their homes.
More than half (56%) of consumers that said they were unable to adequately heat their home blamed high costs and 30% said they would be encouraged to install energy saving measures if they received funding to do so.
Around three-quarters (76%) said they would be more likely to buy from an energy company using a pricing system to ensure people who use less energy are not charged more.
However, 39% of consumers stated nothing was currently preventing them from going green, which ENW suggests displays a level of indifference or unawareness of the financial and environmental gains associated with increased efficiency.
Findings from the research also revealed there are still some gaps in knowledge about energy consumption – 26% of consumers believe cookers and ovens use the most energy when A-rated fridge freezers are actually the worst offenders.
Maria Wardrobe, Director of Communications at National Energy Action (NEA), said: “While awareness of energy efficiency has grown in recent years, further education is needed to empower more British consumers to make the right choices regarding their energy consumption.
“Given that 70% of survey respondents have never sought advice on how to save energy at home, it’s important that we continue to help consumers to make the right choices.”