Starbucks is to tackle food waste in the UK by offering discounts towards the end of the day.
The coffeehouse chain’s initiative will see all leftover food in the last hour of trading to be sold at half-price – the proceeds will support charity partner Action Against Hunger’s global fight against child malnutrition.
Following a successful trial in 16 Starbucks stores in Manchester earlier this year, the full programme started in more than 350 locations across Britain last week.
The firm says feedback from customers and employees was overwhelmingly positive during the 11-week pilot phase, during which the scheme raised a total of £1,500.
Matt White, Director of Fundraising and Communications at Action Against Hunger, said: “Our global food systems face tough challenges and addressing food waste is one of the most effective ways to support change.
“Right now there are 16 million children in the world suffering from the severest form of malnutrition.”