Research shows that editorial coverage has four times the value of advertising and with thousands of websites, newspapers, magazines and broadcasters out there, the media is a hungry beast. If you know how to make the most of it, press coverage is an excellent way to promote your business. It builds awareness of your brand and increases both your influence and your sales. This practical full-day course will give you an insight into how the media operates, the types of stories it covers and how to pitch your ideas. It includes a brainstorming session to develop ideas for your business and practical press release writing and pitching exercises.