Richard Branson said: “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”

He never spoke a truer word: when most people offer those PR stories to journalists, all too often they end up being ignored.

So what is the secret of a successful pitch to the media? This course guides you through the media minefield, showing you what editors look for and helping you develop the language and style to ensure your press releases and pitches get read and used.

It covers:

• How the media operates
• What makes a good story
• Generating story ideas
• Promoting stories in a digital world
• How to write a successful pitch or press release
• Practical writing exercises

By the end of this full-day course you will have developed a whole series of exciting story ideas and have at least one press release or idea ready to go.

Fees:

£2,500 per day (maximum 10 people)