Are you confident your business could cope if a bad news story went viral and you were besieged by the media? If not, it is time to re-assess the risks to your business and put in place a robust crisis communications strategy.

In our social media world, an emergency situation can quickly get out of hand and managing reputation and communications demands a real skillset. Most energy firms have emergency plans – but how many include communications?

This workshop gives you the dos and don’ts of crisis communications. We explore: who should take responsibility in a crisis situation, how to prepare messages and spokespeople and how to brief staff, customers, stakeholders and the media.

You will:

• Discover how crises can escalate and how the media are likely to react
• Assess and prioritise the risks to your business
• Learn how to put together a robust crisis communications strategy
• Develop key messages & holding statements
• Learn how to manage the demands of print, broadcast & social media

The full-day workshop is aimed at management and communications teams.

Alternatively,

Working with your senior management team, we will develop a detailed crisis communications strategy tailored to your business. We will:

• Audit the risks to your business
• Assess where you are most vulnerable
• Write an operational crisis communications plan
• Integrate these crisis communications procedures into your existing emergency procedures
• Establish a chain of command
• Write a crisis communications manual
• Refine your key messages and write holding statements
• Select and train key spokespeople

By the end of the process, you will have a robust strategy to manage your communications and your reputation at critical moments.