Energy Live News (ELN) is the leader in energy news and information. We started with a simple vision to cover energy across the board, fossil fuels or renewables, nuclear or cleantech we will bring the news to you wherever it is happening. We are independent, fair and engaging and listen to all voices across the sector. We are leaders in online TV for the energy sector and we bring you interviews and interesting filmed stories from across the UK and abroad and very proud to have won the Best Journalism prize at the 2012 Scottish Green Energy Awards.
Energy is a complex business but we make it simple. Our aim is to explain the business of energy to everyone from the CEO of a multi-national corporation to the person who changes the light bulbs in your office. If you deal in the business of energy we communicate the issues that matter to you.
Our mission is to give you balanced news, analysis, commentary of energy and to ensure that we do, we have a dedicated team of quality journalists and production staff.
The stories that the team produce are geared towards an audience of business energy users whom we have come to know over the past 3 years and our audience likes to know about:
• Energy pricing & procurement
• Energy policy & legislation
• Energy efficiency
• Sustainability & green agenda
Each written story that we produce tends to be 100-400 words and is written in such a way that is easily digestible and easy to understand. (Our editor believes that “less is more”).
We also produce high quality TV pieces. Through our editor Sumit Bose’s 13+ years experience at the BBC we are able to deliver great quality, editorially independent short films for an audience of energy professionals. We tend to do on average around 3 of these a week and they are a fantastic way of engaging with our audience.
As well as film, we produce radio and podcasts available on download from the iTunes store. Again using Sumit’s experience we have a team of well-trained journalists who are able to deliver audio products to the highest standard and cater for an audience of energy professionals.
The final link in our media chain is interaction between our readers and members and we encourage this through webinars, seminars and other special events such as conferences and awards. This really is testament to our readership and we have put together a string of successful events. The key to our success has been our ability to organise well structured, highly appropriate content and get high profile speakers to whom energy professionals want to hear and ask questions.
We have a database of 30,000 + energy professionals that work for organisations that are large energy users and with whom we engage with weekly with the ELN news email. This is made up of:
• 25% energy buyers
• 75% energy managers
• 25% public sector
• 75% private sector
In the last 12 months, on the ELN website we have a monthly average of just over 14,300 unique visitors to our website. Just over 6,400 of these are confirmed I&C Energy users (direct traffic from the weekly email to the 30,000+ database).
We also utilise Twitter to stay in touch with our audience, notifying them of stories as they break. All our articles are tweeted to our followers and currently we have just over 2,200. We also have just over 2,200 LinkedIn followers, who also get updates as stories break.
As of 2012 we gained Google news accreditation, which means we appear in the Google news feed.
We can help you in a number of ways. Our key specialisations are
- Market intelligence
- Professionalising content
- Lead generation
- Brand awareness
- Targeted messaging
But rather than us telling you what we can do, how about…….
Haven Power has this to say:
“Recently, we engaged with Energy Live News (ELN) to be involved in their Energy Live Consultancy Awards, Energy Live 2013 to be held in November, to be present editorially on ELN and for ELN to run a very targeted event which highlighted us as thought leaders and extended our brand with Industrial & Commercial (I&C) energy users.
For the targeted event, ELN used a refreshing approach to the common “death by PowerPoint” we so often see in the sector, by using the space available creatively and briefing speakers to communicate in a more engaging and dynamic way.
ELN seamlessly compiled and invited a list of over 80 delegates with a mixture of editorial articles on ELN, links in the ELN news email, focussed emailshots and great telemarketing. 50 of them were individuals from large energy consuming businesses (£3million+ per annum energy spend) and the event had an unusually high retention ratio.
ELN hosted the conference, organised a panel of speakers and ensured a high level of current newsworthy content which impressed our delegates as did the tour of Drax Power Station arranged after lunch. This was corroborated from the follow up feedback we had after the event. We were given the names and details of all attendees for our sales team to follow up and were informed prior to the day of companies that had already shown an interest in opening business discussions. We will be developing an already excellent relationship into the future and doing more work with ELN.”
If you would like to know more, please call Geoff Curran on 0845 602 4899 or email at email@example.com.