Facebook is launching a campaign to raise awareness of their energy use with social media. Along with the USA’s Natural Resources Defense Council (NRDC) and energy managers Opower, the California-based social networking website is hoping to persuade some of its 800million active users to be more efficient.
An application on the website will let consumers benchmark their home’s energy use against a national average of similar homes, compare their energy use with friends, enter energy-saving competitions and share tips on how to become more efficient. So far, more than 60 US utilities have signed up to the scheme to make energy data easily available via the app.
Marcy Scott Lynn, at Facebook Sustainability said: “We hope to inspire a grand conversation about energy efficiency among the millions of people who use the service every day.”