Transport for London will incentivise commuters going green by offering vouchers and discounts in return for good travel behaviour.
TfL want to motivate the capital to go green to help reduce pollution, ease congestion and boost fitness among Londoners. The scheme will work by rewarding members with points for every journey made by bike or on foot, which will be redeemable with firms such as M&S and Cineworld. The scheme will be supported by American firm Recyclebank, a company that rewards green actions such as recycling.
Ben Plowden, Director, Better Routes and Places at TfL said: “There has never been a better time to walk or ride a bike in London. Walking and cycling are the healthiest and greenest ways to travel and already on the increase in the capital but we want to encourage even more people to take it up and consider it for their every day journeys, which is whywe are delighted to be supporting the Recyclebank rewards programme.”
A panel of users will be recruited in late 2011 to test the programme prior to launch which is scheduled for Spring 2012. The scheme will be delivered at no cost to Transport for London. Itwill be free to join and anyone who cycles or walks in the capital can become a member.