‘Dress rehearsal’ is over for electric cars

Hard work must begin now the “dress rehearsal” for electric cars is over, according to Ernst & Young’s latest report on the global electric vehicle (EV) market. Aside from obvious […]

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By Vicky Ellis

Hard work must begin now the “dress rehearsal” for electric cars is over, according to Ernst & Young’s latest report on the global electric vehicle (EV) market.

Aside from obvious issues such as battery life, the market needs more EV models to give customers a wider choice, while governments and industry must develop common standards for plugs and software, says the report.

Companies could tap into the mass market by mimicking software giant Apple’s success with an “iCar”, suggests the report.

Gil Forer, Ernst & Young Global Cleantech Leader said: “Electric cars are rolling off production lines and onto our roads and streets, with numbers set to rise significantly over the next four years. Companies across the spectrum are working overtime… But the dress rehearsal is over. Hard work and cross-sectoral cooperation are required to build an enduring EV industry and to ensure a positive total customer experience.”