Calling all techies! Ford wants fuel efficiency app

Carmaker Ford has called on software developers to create an app which helps drivers be more fuel efficient. The US car manufacturer is offering thousands of dollars for a smartphone […]

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By Vicky Ellis

Carmaker Ford has called on software developers to create an app which helps drivers be more fuel efficient. The US car manufacturer is offering thousands of dollars for a smartphone and tablet app which fits the bill.

One of the only requirements is for the app to use the open source technology called OpenXC data and incorporate “on-road personalised experiences [so] customers can share, compare and learn how to optimise their fuel usage”.

The developer which wins the grand prize for best overall app will get $25,000 (£16,000). The runner up wins $15,000 and the third-place prize will be $5000.

If developers create an app which deserves an honourable mention, they’ll get $3000 while $1000 is up for grabs with an app which is deemed to be a “popular choice”. Ford will also shell out $100 each to the top 10 ideas entered into the competition.