Royal borough launches ‘first ever’ recycling reward scheme

The Royal Borough of Windsor and Maidenhead has launched a reward scheme for recycling food waste – believed to be the first in the UK. Funded by a grant of […]

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By Priyanka Shrestha

The Royal Borough of Windsor and Maidenhead has launched a reward scheme for recycling food waste – believed to be the first in the UK.

Funded by a grant of £566,000 from the Government, the scheme is being run with reward company RecycleBank in a bid to boost the area’s recycling rates.

Householders in the Borough with online RecycleBank accounts can earn 25 reward points per month and up to a maximum of 300 points per year for putting out their food waste for collection. Points can then be redeemed as offers or discounts in both local and national shops, businesses and leisure centres.

The Council has also pledged to award extra points every three months based on the total amount of domestic food waste recycled within the borough over that period.

Councillor Carwyn Cox, Cabinet Member for environmental services said: “This is a great opportunity to expand the rewards scheme so that residents can reap even more benefits for their good green habits.

“Sending food waste to landfill is simply not sustainable. Recycling our food can reduce these damaging greenhouse gases while saving money and natural resources. At today’s prices every one tonne of food waste collected will save the council approximately £35 in waste disposal costs so this is great news for our council taxpayers!”

The Borough claims it currently recycles and composts 49% of its waste.