Haven Power: People still perceive green energy as expensive

Some businesses in the UK still perceive that buying green energy and implementing energy efficient measures are expensive. That’s the view of Ashley Phillips (pictured), Head of I&C Sales at […]

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By Priyanka Shrestha

Some businesses in the UK still perceive that buying green energy and implementing energy efficient measures are expensive.

That’s the view of Ashley Phillips (pictured), Head of I&C Sales at Haven Power, in response to a survey from the Major Energy Users’ Council, which revealed 39% of firms didn’t particularly look for green supplies.

Mr Phillips said although that is based on people’s opinions, there is also a lot of uncertainty over security of supply and the long-term outlook of where that generation is going to come from.

He told ELN: “I guess there’s still a lot of uncertainty from Government and obviously the cost of implementing these changes. I think there’s still a perception that it’s very expensive and if you look at the survey overall, there’s definitely a need for a definitive and decisive policy in the UK from the Government, something that is bi-partisan that won’t change when the Government changes. I think there’s still that uncertainty for buying from industry and it’s the continued support from within the organisation that is required to drive change.”

However, Mr Phillips added there’s a large proportion of large intensive energy users that aren’t really looking for green electricity and there is a lack of suppliers that do offer energy generated from renewable sources.

The survey also showed 48% of firms changed their electricity supplier based on price and service. In response, Mr Phillips told ELN: “That’s quite a strong show. While price is important, it’s actually the service and proactive help that suppliers are offering customers through this challenging times that is crucial. Haven’s whole ethos is all around competitive pricing with excellent customer service.”

Haven Power provides cost-effective electricity to businesses of all sizes and is sponsoring the I&C Consumer Champion at The Energy Live Consultancy Awards (TELCAs) taking place next month.