Two more customers buy DONG Energy power

DONG Energy Sales UK now has a hat-trick of customers for its electricity a week since officially opening up a new power tariff, ELN has learned. Baxters Food Group and […]

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By Vicky Ellis

DONG Energy Sales UK now has a hat-trick of customers for its electricity a week since officially opening up a new power tariff, ELN has learned.

Baxters Food Group and engineering firm SAPA join manufacturer Steelite in getting power from DONG, bringing the number of sites it supplies with energy to 25.

Baxters is known for its tinned soups, preserves and chutneys while the engineering firm tests aluminium. The two new customers’ sites will go live in stages from October, November and January.

DONG Energy Sales finally announced it is adding an energy or dual fuel option to its previous gas supply offering last week.

Carl Bate, the firm’s Electricity Project Manager told ELN at the Energy Event in Birmingham they will target more smaller industrial customers in the final quarter of the year and into 2014.

Next summer they hope to expand from industrial and commercial to small and medium sized businesses (SMEs), he said.

The firm is being selective about who it approaches, said Mr Bate: “We’re targeting a small number of small MEUs (major energy users), we haven’t opened the doors to everyone. In the large end of the market, products need to be specific and bespoke. It’s easy to get things wrong.”

They want to avoid the problems of a “traditional new market entrant” such as registration, opening and ending electricity meter readings or sending incorrect invoices, he added.

Mr Bate concluded: “We’ve taken baby steps with the [Steelite] trial and now we’re getting into our stride.”