ABB launches UK network for electric drive experts

  Engineering specialist ABB today launched a network of firms which specialise in electric motors and variable speed drives. It is part of a global network meant to help customers […]

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By Vicky Ellis
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Engineering specialist ABB today launched a network of firms which specialise in electric motors and variable speed drives.

It is part of a global network meant to help customers tap into expertise and advice of the same standard all over the world.

The first 18 firms to be members of what ABB said is the UK’s largest technical channel network for drives and motors can claim the title ‘Authorised Value Provider’.

To qualify as an AVP, businesses have to pass tough exams including 50 hours of computer e-learning and training courses.

Launching the network in London’s Kensington Roof Gardens today, ABB’s UK Sales Manager for LV Drives Steve Hughes told ELN: “There are motors touching us in ways we just don’t see. We’re trying to make people see the impact of one of those motors failing.

“If they’re not maintained, there is that risk. It’s about regular maintenance and ongoing programmes to avoid that.”

He said the network should help this, with a combined stock of electric motors in the UK worth around £3 million: “It really is about setting a new standard, delivering customer sales, service and support for these products in the industry. We’ve had successful networks in the UK in the past but this is about raising the bar.”

With wholesale power prices generally expected to keep rising, Mr Hughes said, the “cheapest electricity is actually the electricity you don’t use”.

But not enough people realise this, he added: “We commissioned a survey two years ago which asked CEOs and CFOs at major blue chip companies how do you think you can reduce your electricity consumption, what’s the best way to reduce your energy bill?

“It was a rating, one to ten. Top of the chart came changing your electricity supplier. That’s just moving the problem from A to B.”