When you pour a bowl of cereal for breakfast, do you ever pause to wonder where its ingredients came from?
You might give it a second thought after global brand Kellogg’s announced plans to only use responsibly sourced palm oil in its cereals.
The cornflakes’ maker has announced that by 31 December 2015, its supply chain of suppliers, processors and growers must all use palm oil sourced from plantations which commit to protect forests and peat lands as well as human and community rights.
If they haven’t they must be working to close any gaps identified in their action plans.
Diane Holdorf, Kellogg’s Chief Sustainability Officer said: “As a socially responsible company, traceable, transparent sourcing of palm oil is important to us and we are collaborating with our suppliers to make sure the palm oil we use is not associated with deforestation, climate change or the violation of human rights.”