Trust is low for energy comparison sites

A new survey says most consumers don’t believe energy comparison sites are honest and transparent. The poll commissioned by The Big Deal, a collective energy switching website – which lets […]

Register now!

By Taryn Nixon

A new survey says most consumers don’t believe energy comparison sites are honest and transparent.

The poll commissioned by The Big Deal, a collective energy switching website – which lets people join together on domestic energy deals – shows that trust is down significantly.

In a survey of 2,175 adults it found just over a fifth of people think energy comparison websites are trustworthy. Some 86% think the sites should show the lowest prices regardless of whether it receives a commission or not. And 70% think comparison sites should show how much money they make when a switch is done.

The collective switching website has previously accused the Big Five price comparison websites of hiding the best deals online and over the phone.

Will Hodson, Co-founder of The Big Deal, said: “It’s no wonder that the Big Five price comparison sites are losing trust when they have been caught hiding deals online and over the phone.

“Ludicrously they claim they are impartial and consumer champions.”