A Malaysian company has announced plans to create a rubber recycling manufacturing facility in the UK.
Petra Group is investing £12 million to produce what it calls “green rubber” in the North East.
The project is expected to create up to 90 jobs.
The announcement comes as Prime Minister David Cameron and businesses continue a trade mission to south east Asia, which also includes visits to Singapore, Vietnam and Jakarta, to encourage investment in Northern England.
Mr Cameron said: “The government is committed to ensuring the UK’s northern regions play their part in rebalancing our economy.
“Petra Group’s announcement that it will open its pioneering manufacturing to the North East of England, creating up to 90 jobs, is testament to the skills and expertise the North East has to offer.”
Deals worth more than £750 million are expected to be sealed during the four-day trip.