P&G to turn the Tide with wind energy

The owner of fabric and home care brands such as Tide, Dawn and Febreze is to use renewable energy to manufacture the products. P&G has agreed to buy electricity produced […]

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By Priyanka Shrestha

The owner of fabric and home care brands such as Tide, Dawn and Febreze is to use renewable energy to manufacture the products.

P&G has agreed to buy electricity produced at EDF’s 123MW Tyler Bluff wind farm in northern Texas, which is due to come online in December next year.

The wind farm will generate 370,000MWh of electricity every year and avoid more than 200,000 metric tonnes of CO2 emissions annually.

It will provide 100% of power to all P&G fabric and home care plants in the US and Canada.

P&G has also signed the US Government’s ‘American Business Act on Climate Pledge’ to generate 30% of renewable energy to power its plants globally by 2020.

It also aims to reduce greenhouse gas emissions by 30% by the end of the decade.

Shailesh Jejurikar, North America Fabric Care President, P&G said: “At P&G, when it comes to sustainability, actions speak louder than words and this move is a significant milestone in delivering that promise. It is incredible that the wind farm will generate enough electricity for all our P&G Fabric and Home Care plants; to put that in context – this is enough electricity to wash a million loads of laundry.”