A new project aiming to generate energy using the sun and pavement movement in London has won funding.

The ‘Intelligent Street’ in the West End, a traffic-free space off Oxford Street, will be transformed with solar and kinetic power generating technologies.

“Materials in roofs, canopies and pavements would generate the energy and would be integrated into an enjoyable public space that will prioritise pedestrians and cyclists,” said Transport for London (TfL) which is providing financial support to New West End Company (NWEC).

The grant has been awarded as part of TfL’s Future Streets Incubator Fund, which aims to support innovative projects that reduce air pollution, congestion and noise pollution.

Steve Medway, Managing Director Trading Environment at NWEC said: “This funding will enable us to provide a beautiful oasis for shoppers and residents to enjoy in the heart of our Capital city, trialling some of the newest clean air technology as part of our continued aim to improve air quality in the West End.”