Unilever has launched a plan to cut food waste in the UK.
The firm is working alongside charity Hubbub and WRAP to design a ‘Joint Ambition for Zero Food Waste’ programme.
It has been developed following a consultation with 240 organisations and builds on public polling conducted with more than 2,000 households.
According to the firm, the UK produces 10 million tonnes of food waste annually, of which 7 million tonnes comes from households.
It estimates that avoidable food waste is responsible for 17 million tonnes of greenhouse gas emissions per year – approximately 3% of the country’s domestic emissions.
The firm’s plan consists of five steps: collaboration between organisations from all sectors, communication with the public sector to demonstrate the value of food, raising awareness on the impacts waste, creating knowledge of the topic for people and building consistency for food waste collection systems.
Unilever added it has the support of a wide range of organisations that have pledged to help develop fresh messaging on food waste and run engaging campaigns.