Consumers ‘frustrated’ with current recycling schemes

Consumers are confused and frustrated with current recycling systems in the UK. Waste management firm Viridor’s survey of 1,500 people revealed a majority of people don’t understand how or why […]

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By Jonny Bairstow

Consumers are confused and frustrated with current recycling systems in the UK.

Waste management firm Viridor’s survey of 1,500 people revealed a majority of people don’t understand how or why councils have certain waste policies.

Around 78% of people are frustrated that different councils recycle different things and 73% want to know what happens to their waste.

More than half (63%) of those questioned are also frustrated different councils collect waste in different ways and at different times.

Viridor’s ‘Recycling Index’ states barriers include a lack of consumer knowledge, a lack of council consistency and a lack of transparency about where waste ends up.

It suggests consumers want to increase recycling rates, with a majority of them (64%) believing  household waste can be recycled by 2020 – current rates stand at around 44.3%.

Despite recycling levels making strong progress in the last decade, household rubbish rejection rate for recycling has increased by 84%.

Dan Cooke, Director of Communications & External Affairs at Viridor said: “The UK’s recycling policy remains largely based on out-dated assumptions about resources which reinforce old-school waste management contracts and waste collections, based on authority boundaries that are not representative of the value of resources to the national economy.”