Only half of Americans focus on saving energy at home, despite 90% believing people should take concrete steps to reduce their environmental impact.
That’s according to a new survey from the Shelton Group, a marketing firm specialising in energy and the environment, which suggests Americans need to start recognising the importance of improving the efficiency of their homes.
Despite two thirds of Americans believing personal energy conservation habits can make a noticeable difference in preventing climate change, only 6% knew the main cause of climate change is the energy used in homes.
The US Environmental Protection Agency (EPA) says 30% of total US greenhouse gas emissions are created by generating electricity.
Suzanne Shelton, President and CEO of Shelton Group, said: “People need to be inspired to take positive action. And what will inspire Americans to save energy? Hearing that it will help protect the environment.
“That means inspiring people to feel like all-stars, even heroes, when they take action to save energy. Just imagine what would happen if we took practical, unsexy stuff like insulation, old freezers and SEER ratings and connected them to feeling heroic – like a champion for our planet? That’s when good things will start happening.”
California and Massachusetts are the most energy efficient states in the US.