Job of the Week – Senior Modelling Manager – McLean Ross

Senior Modelling Manager London/Staines Competitive Salary Our Client are a leading utility provider across the UK. With numerous awards and an excellent reputation they are voted one of the best […]

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By george marshall

Senior Modelling Manager

London/Staines

Competitive Salary

Our Client are a leading utility provider across the UK. With numerous awards and an excellent reputation they are voted one of the best organisations to work for across the sector. Due to recent business and strategy implementation, they are looking to develop their Data Service Team in London by recruiting a Senior Modelling Manager

Lead the propensity team to plan, implement statistical models across a wide array of targeted CRM. You will provide thought leadership in developing methodology for the optimisation of customer growth, engagement and retention opportunities.  Will engage with key stakeholders to take into account the varying business requirements and support the business decision making in selecting one shared modelling strategy.

The Role

  • Specify and lead the development of modelling across channel contacts and interactions with the goal of doing what’s right for customers and delivering best business outcome to increase the profitability of the business, remaining committed to treating customers fairly
  • Vision and create the modelling frameworks and algorithms for a wide array of targeted CRM Best Next Action and Lifecycle Campaign activity across multiple channels and Brands
  • Recommend and own all sensitivity analysis and modelling to continually improve the targeting and commercial performance of product discounts and offers
  • Direct and oversee the build of the single modelling dataset/platform across channels including complete interactions history, such as offers, context and campaign details and response or non-response
  • Provides consultancy in ensuring that models are utilised appropriately

The Person

  • Substantive experience of driving modelling improvement and implementing a best practice approach to campaign value maximisation in an already established Modelling function gained in a large and complex organisation
  • Experience of how to mine and analyse large data sets effectively using strong technical skills. Knowledge of SAS, SQL or other database interrogation language is essential, as is advanced knowledge of MS Excel
  • Experience of SAS Enterprise Miner or equivalent modelling tool and knowledge of statistical modelling
  • Experience of multi channel trigger and Best Next Action CRM activity

For more information and to apply for this excellent opportunity, please drop your CV over to us at [email protected]