A new energy company that offers 100% renewable power has been launched.
Pure Planet offers only one tariff – the same price the company pays on the wholesale market.
A £10 monthly fee per fuel, which includes the standing charge, covers the company’s margin.
The energy supplier claims its costs are 20% less than the Big Six on average to heat a typical three-bedroom home.
It also claims to 100% offset the carbon produced by its natural gas supplies.
Pure Planet is a digital-only brand, built for mobile and app use and uses an Artificial Intelligence bot to help provide customer service.
Andrew Ralston, Pure Planet’s Co-founder and Chief Executive said: “Pure Planet is designed to give Britain’s 28 million consumers fresh, clean 100% renewable energy for a lower price than power that pollutes.
“From now on, there is no excuse not to choose renewable energy. it’s now cheaper and much better value than the alternative. And it doesn’t pollute the environment, it’s better for us all and better for the planet.”