Zero Waste Scotland has launched an online platform to help reduce littering.

The group’s new Litter Knowledge Network brings together a range of advice, expertise and support on litter prevention, including the its own research on the scale, impact and attitudes to the problem.

It features resources of successful campaigns and projects, including cases studies, tips on running community campaigns and specialist advice covering specific litter challenges like dealing with cigarette butts, coffee cups and takeaway packaging.

Scotland collects 15,000 tonnes of litter annually and in the last three years has introduced higher penalties for littering and a successful carrier bag charge.

Zero Waste Scotland suggests around 475 items are dropped every minute in Scotland and half of all littered items could be recycled for a value of £1.2 million.

Iain Gulland, Chief Executive for Zero Waste Scotland, said: “Local authorities, businesses and landowners have a real opportunity now to adopt a different approach to litter, tailored to suit their own local circumstances – by focusing on preventative action which will save time and money.

“With the launch of our new Litter Knowledge Network, Zero Waste Scotland is there to help and support this work.”

EU waste rules could cost Britain as much as £2 billion over the next 20 years.