This course will demystify the world of social media and develop the delegates’ knowledge and skills.
During this course, delegates will create a basic social media strategy and learn how to establish or refresh their company’s social media presence on the key platforms,
It will include a mixture of theoretical content and realistic exercises, where delegates will work through a real-life scenario, posting updates about an event.
The course covers:
- The benefits of using social media
- Overview of social media channels
- Developing a social media strategy
- Creating social media profiles
- Growing your following: encouraging engagement + writing for your audience
- Creating and managing content: different types of posts & when to use them
- Social media etiquette: hashtags, mentions and retweets
- When and how to schedule your posts: developing a content calendar
- Evergreen posts: what are they and why are they useful
- Use of images and video in social media
- The pros and cons of blogging
- Monitoring + analytics
- Dealing with the negative: handling criticism + using social media in a crisis
Fees:
£2,500 per day (maximum 10 people)