As many as 13 million households are unaware they could be on the UK’s worst value energy deals.
That’s the verdict from customer communication specialist Wiraya, which has claimed of the 66% of UK households estimated to be on the worst value tariffs by Ofgem, just 17% are actually aware of it.
In a survey of 2,000 energy customers, 65% of respondents expressed they either hadn’t heard of government plans to cap the price of utilities from 2018 or weren’t sure what exactly was involved.
More than a quarter of over-65s said they were aware of being on a standard variable tariff but 45% of the elderly added they did not know how their energy provider communicates tariff options to them.
Sam Madden, Commercial Director at Wiraya, said: “There’s plenty of value customers can see in an effective relationship with their utilities provider but this hinges on the company knowing the right channels to engage, inform and ultimately activate customers to make the right tariff decision.”