Nearly half of Brits ‘aren’t considering buying an EV’

Cost is still a major factor that puts off more than half of consumers from buying an EV, according to a new report

Pathway to COP26 report

Almost 46% of Brits say they don’t intend to buy an electric vehicle (EV) in the future.

That’s according to a new survey by Ford, which suggests cost is still a major factor that puts off more than half of consumers from buying an EV.

A fifth of the 2,000 adults surveyed said they are unlikely to consider purchasing an EV for the next five years.

Findings of the research also reveal there is still confusion among UK drivers around EVs, with three-quarters saying they are not confident in the difference between hybrid and battery electric cars.

In addition, nearly half say they don’t know enough about the technology to consider purchasing an EV or alternative type of electrified car.

Andy Barratt, Managing Director at Ford of Britain said: “While the move to electrification is gathering pace, there’s no mistaking that this is a huge task ahead of us that will require fundamental efforts to ensure consumers are taken on the journey and the first step is understanding what their options are.”

Ford has also called on the government to create a new senior role, ‘Minister of Electrification’ to help coordinate a comprehensive electrification strategy for the UK.

If you enjoyed this story you can sign up to our weekly email for Energy Live News – and if you’re interested in hearing more about the journey to net zero by 2050, you can also sign up to the future Net Zero newsletter. 

Latest Podcast