Denim companies buckle up for sustainable denim with new guidelines

The Ellen MacArthur Foundation has published a set of rules dictating how fashion brands and manufacturers should help tackle waste and reduce pollution

Primark
Primark says sustainability is in its jeans

The chain has announced the launch of its first-ever sustainable denim collection

Tommy Hilfiger unzips 100% recycled luxury denim range

An innovative mechanical recycling process used less water and energy as well as fewer chemicals

C&A buttons up ‘world’s most sustainable jeans’

The environmentally-conscious fashion brand says its denim garments are ‘infinitely recyclable’

Recycled denim going on sale in H&M

Plastic milk bottles and cardboard cereal boxes aren’t the only everyday items which can be recycled – clothes can be too. European fashion brand H&M is selling five new items in stores made from recycled clothing. Denim pieces such as jeans, jackets and a gilet (pictured) made out of recycled cotton will go on sale […]

Levi’s make jeans with recycled bottles

Skinny or straight cut, Levi’s is now making jeans out of recycled bottles. The American brand’s new collection of denim uses roughly eight plastic bottles or food trays per pair – or a minimum of 20% recycled content. In total the collection will re-use 3.5 million recycled bottles. Both men and women will be able […]