LEGO goes green one brick at a time

  The leaves, bushes and trees in LEGO sets are now being made from plant-based plastic sourced from sugarcane ethanol. The move comes as part of the toy maker’s commitment to transition to the use of sustainable materials in its core products and packaging by 2030. The new green pieces are made from polyethylene, a soft, […]

How LEGO adds building blocks to energy management at #ELExpo

How does LEGO use its creativity and play to solve energy management issues? Andrew McMullen, Renewables and Buildings Senior Manager at Lego will take you through an interactive session at Energy Live Expo on 2nd November at the QEII Centre in London. He also leads the organisation’s initiative to reduce CO2 emissions across the supply […]

LEGO’s new toy? A 78-turbine offshore wind farm

A new 312MW wind farm located off the coast of Germany has started generating power. LEGO Group invested €400 million (£294m) in the 78-turbine Borkum Riffgrund 1 offshore wind farm and has a 31.5% stake. Danish turbine manufacturer DONG Energy, which has a 50% interest and developed the project, invested €1.25 billion (£0.9bn). William Demant […]

LEGO’s multi-coloured bricks to go green

The founder of the multi-coloured building bricks are to invest DKK1 billion (£96m) in sustainable materials. The LEGO Group has established a ‘Sustainable Materials Centre’, which will be dedicated to research, development and implementation of new greener products. It will be based at its headquarters in Billund, Denmark and is expected to create more than […]

Lego shelves Shell tie after Youtube campaign

Toymaker Lego will end a promotional tie with oil company Shell once the deal runs out, after a high-profile campaign by Greenpeace. The environmental group ran an emotive video using Lego blocks to create an Arctic landscape – complete with wolf and polar bear figures – slowly swallowed up by oil. Yesterday the LEGO group’s boss Jørgen […]

LEGO adds piece to its renewable plans with wind farm

The owner of toymaker LEGO, famous for its primary-coloured building blocks, bought half of a German offshore wind farm from DONG Energy yesterday. KIRKBI A/S which owns 75% of the LEGO Group bought the share in the Borkum Riffgrund 1 farm for 4.7 billion Danish Krone(£500m). It will have 77 3.6 MW wind turbines once […]