Blog: Selling energy with pigs is oinking ridiculous

Disclaimer: peddling energy with cute or fuzzy mascots is my ultimate pet peeve. I’ve had my guns levelled at EDF Energy’s stupid creature Zingy for years – if I could bring it to an untimely demise by sticking the thing in a plug socket, I would. Sadly this darkest of endings is outside my grasp. […]

Blog: Would you buy energy because of a cute new mascot?

It might have escaped your attention, but the PR machine of EDF Energy has gone into overdrive lately. Actually, it would be hard to miss, given the rollout of posters and TV ads over the last few months all centred around an “adorable” little bobbing orange BLOB – dubbed Zingy – that looks a bit like a […]