Energy supplier switching in Britain remained consistent in January compared to the previous month but surged by 76% compared to January 2023, with 207,000 changes of supplier recorded.
According to data released by ElectraLink, there were 207,000 changes of supplier (CoS) last month, representing a modest 3% increase from December 2023.
However, this figure stands higher than the 117,000 CoS recorded in January 2023.
The six-month moving average has also witnessed an upswing, rising from just above 100,000 switches per month in January 2023 to over 220,000 switches per month in January 2024.
The data reveals a notable increase in switches from other suppliers gaining customers from large brands, which contributed significantly to the overall rise in total CoS for January.
Large to large switches accounted for 60% of January 2024’s total CoS, while switches from large to other suppliers represented 21% of the total.
Other to large switches made up 13% of January 2024’s total CoS and other to other switches constituted 6%.
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