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New UK trial seeks to ‘nudge’ people into making greener pension choices

Dubbed the ‘Green Nudge’, the trial will test the impact of behavioural nudges and messages on increasing saver engagement and how it could translate into greener pension decision-making

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News Editor Pri joined ELN from Middlesex University with a post graduate degree in Advertising, PR and Media and oversees daily news gathering as well as interviewing and filming out and about. In fact, she’s taken the ELN cameras to Denmark, France,…

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