ASA: British Gas ads were misleading

The advertising watchdog upheld complaints regarding the frequency of the energy firm’s boiler services

ScottishPower’s remote control heating ad banned

ScottishPower’s advert for a remote control heating system has been banned by the advertising watchdog for making misleading claims. It was on the Big Six supplier’s website and claimed the technology, which allows consumers to adjust their heating and hot water remotely, could save them up to 20% on their gas bills. ScottishPower said a […]

Watchdog bans Greenpeace anti-fracking advert

A Greenpeace advert claiming experts agreed fracking would not cut energy bills has been banned. The national press advert stated: “Fracking threatens our climate, our countryside and our water. Yet experts agree – it won’t cut our energy bills.” Labour peer David Lipsey, who understood there was a range of views on whether fracking would […]

Watchdog brands Boris Johnson’s clean air advert ‘misleading’

The UK’s advertising watchdog has slammed Boris Johnson’s advert, suggesting it has misled the public. The London Mayor and Transport for London’s (TfL) Ultra Low Emission Zone (ULEZ) adverts stated “introducing the zone in 2020 will encourage the use of newer, cleaner vehicles to reduce vehicle pollution by half.” The Advertising Standards Authority (ASA) made […]

Watchdog slaps down ‘misleading’ fracking ad

An advert supporting fracking for shale gas has been banned for making unsubstantiated claims about a “near catastrophic” gas shortage in the UK last winter. US company Breitling Energy’s advertisement, which appeared in the Daily Telegraph referred to the British Geological Society’s new and high shale gas estimates, adding: “This is fantastic news for the […]

DECC blasted by watchdog over ‘misleading’ Green Deal ad

The Government has been ordered to drop an advertising campaign for “misleading” consumers over the savings they could expect to make from its Green Deal programme. The television ad and an advertorial in the national press also failed to make it clear that consumers could be charged an assessment fee, the advertising watchdog ruled. The […]

Energy firm rapped for “clean coal” advert

US power firm Peabody Energy has been ticked off for running a “misleading” advert which included the phrase “clean coal”. Yesterday the Advertising Standards Agency (ASA) upheld a complaint about the phrase by environmental campaign group WWF. The phrase was used in a long chunk of text in an advert which began, “Let’s Brighten the […]