CMA

The research found some websites were using ‘vague claims and unclear language’, including terms such as ‘eco’ or ‘sustainable’ or reference to ‘natural products’ without adequate explanation or evidence of the claims

The CMA believes it is important competition law does not become an ‘unnecessary obstacle’ to sustainable development and businesses are not deterred from taking part in lawful environmental initiatives

It is considering how to ensure the sector works well for consumers now and in the future, which will help to build trust in the service and address any competition issues

The CMA is concerned the surge in demand for green products and services could incentivise some businesses to make misleading, vague or false claims about the environmental impacts of their products

Last December, the regulator said water companies across England and Wales must cut their bills by 12% before 2025

The decision follows an in-depth investigation by the Competition and Markets Authority which highlighted serious competition concerns

Last December, the regulator said water companies across England and Wales must cut their bills by 12% before 2025

The deal makes OVO one of the biggest suppliers in Britain, now serving almost five million customers

The regulator said the opening of the probe does not imply any findings have been made about non-compliance by the supplier

The acquisition is expected to be completed in January 2020