The boss of energy supplier E.ON today said his firm is looking at ditching doorstep selling as part of a “reset” of the firm’s pricing and operations.

The previously industry-wide practice has recently attracted controversy after a number of legal cases found some suppliers had been “misleading” customers. Several firms including SSE have now scrapped it.

Dr. Tony Cocker, Chief Executive of E.ON UK said: “To do things even better we must also make difficult choices, such as consulting with our colleagues about ending unsolicited doorstep selling because it no longer fits with the way our customers want us to do business with them.”

Consumer groups praised the supplier for finally listening to its customers.

Audrey Gallacher, Director of Energy at Consumer Focus said: “It is particularly welcome that E.ON has finally listened to energy consumers and followed in the footsteps of other suppliers by proposing today to end cold call door-step sales.”

She echoed suggestions that “more work remains to be done” by all suppliers and the regulator to improve the consistency and comparability of energy tariffs and discounts.